It is the aim of CULTURA to point out the necessity for soft measures like mobility management & travel awareness e.g. campaigns to control urban mobility and to substitute infrastructure measures for the encouragement of more sustainable modes of transport namely public transport, cycling and walking. Therefore CULTURA collects and develops a wide range of products of high practical use such as best practise examples on soft measures and campaigns, guidelines & checklists for development & implementation, a living and growing database on successful measures etc. All products will be available multilingual, free of charge for downloading for everybody via this website. The main target groups for the products are decision makers (politicians) local / regional administrative staff who are in charge of planning & implementation of measures, multiplier & opinion leaders (e.g. journalists), public transport companies, end users etc. For an exchange of experience, for questions and tips a user forum is available. |